Michael Smith joined NPR as chief marketing officer in April in the midst of COVID-19 and on the cusp of a racial justice revolution. Both are massive trends that all companies are grappling with right now. But media companies are also contending with a third giant trend: the shift in how people consume media as… Continue reading »
The post How NPR Is Using Podcasts To Reach Younger Listeners And Return To Its Public Media Roots appeared first on AdExchanger.
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