Everything that General Mills does online is designed to drive purchases, says Jeff Austin, senior mar tech manager at the CPG giant, and that includes the more than 300 brand websites that General Mills maintains across 42 countries in 26 different languages. Its consumer-facing sites fall into two main buckets. Core brands, including Betty Crocker… Continue reading »
The post General Mills Uses Hundreds Of Branded Websites To Facilitate Ecom Sales appeared first on AdExchanger.
