AUCKLAND, Today: The News Publishers’ Association (NPA) appointed Andrew Holden, a seasoned journalist, as its first Public Affairs Director, marking...
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It's deemed the Super Bowl of advertising in the U.K., but it involves a lot fewer athletes and a lot...
Roku and Coca-Cola are getting into the Christmas spirit, teaming up for a holiday campaign across the connected TV platform....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Doomsday or Dealsday? Ben Kruger, Google’s former marketing...
To mark Hello Kitty's 50th birthday, Japanese entertainment company Sanrio worked with creative studio Whatever Co. to launch a campaign...
Intent IQ, Strategus and PubMatic are partnering to help advertisers retarget iOS device owners after they’ve seen an ad on...
Popeyes is aiming to clip the wings of its competitors with the permanent addition of wings to its menu, accompanied...
Second verse, same as the first. Digital dominates global ad spend again, and CTV is leaving linear TV in the...
AUCKLAND, Today: New Zealand, a nation traditionally fueled by cow’s milk, is facing a dairy revolution led by Boring Oat...
As 2023 comes to an end, Lego and Epic Games have finally unveiled what their kid-friendly metaverse will look like....