Creative and media agency McKinney has acquired August United, an influencer marketing agency previously owned by Audacious Studios. The move...
Digital advertising’s biggest trade organization, the IAB, took a shot at Apple on Monday. Apple’s AppTrackingTransparency framework undermines advertising, according...
AUCKLAND, Today: Film production company Reel Factory is celebrating a successful 2022 – despite the difficulties of the economy and...
This year, 80% of advertisers who spend more than $ 1 billion annually on media are expected to use data...
Most data clean rooms pitch themselves as being interoperable – except for the biggest ones. And this leads to confusion. Whereas...
As marketers scramble to chart their course ahead for yet another uncertain year, Margaret Jobling isn't fixated on obstacles like...
Netflix President of Advertising Jeremi Gorman was hired September 26. Netflix launched its ad-supported tier less than two months later...
MELBOURNE, Tuesday: Independent AU agency Thinkerbell has expanded into New Zealand, establishing its new home in Greys Avenue in Auckland’s...
For anyone who's ever heard that cannabis is a gateway drug, here's a baby boomer couple willing to confirm those...
TikTok’s claim to fame isn’t just viral dance trends; the platform is impacting consumer buying patterns and advertising strategies, writes...