<?xml version="1.0" encoding="UTF-8"?>
<!-- This sitemap was dynamically generated by All in One SEO - the original SEO plugin for WordPress. -->
<rss version="2.0">
	<channel>
		<title>Programmatic</title>
		<link><![CDATA[http://programmatic.co.nz]]></link>
		<description><![CDATA[Programmatic]]></description>
		<lastBuildDate><![CDATA[2026-08-14T21:44:49+00:00]]></lastBuildDate>
		<docs>https://validator.w3.org/feed/docs/rss2.html</docs>
		<ttl>0</ttl>

		<item>
			<guid><![CDATA[http://programmatic.co.nz/2026/08/14/nielsens-doubleverify-deal-isnt-about-ai-adoption-its-about-controlling-what-the-models-measure/]]></guid>
			<link><![CDATA[http://programmatic.co.nz/2026/08/14/nielsens-doubleverify-deal-isnt-about-ai-adoption-its-about-controlling-what-the-models-measure/]]></link>
			<title>Nielsen&#8217;s DoubleVerify Deal Isn&#8217;t About AI Adoption: It&#8217;s About Controlling What the Models Measure</title>
			<pubDate><![CDATA[2026-08-14T21:44:49+00:00]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[http://programmatic.co.nz/2026/08/14/applovins-play-to-reach-non-gaming-advertisers/]]></guid>
			<link><![CDATA[http://programmatic.co.nz/2026/08/14/applovins-play-to-reach-non-gaming-advertisers/]]></link>
			<title>AppLovin’s Play To Reach Non-Gaming Advertisers</title>
			<pubDate><![CDATA[2026-08-14T19:45:49+00:00]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[http://programmatic.co.nz/2026/08/14/jcdecauxs-50th-smartframe-unlocks-new-reach-and-impact-for-brands/]]></guid>
			<link><![CDATA[http://programmatic.co.nz/2026/08/14/jcdecauxs-50th-smartframe-unlocks-new-reach-and-impact-for-brands/]]></link>
			<title>JCDecaux’s 50th Smartframe unlocks new reach and impact for brands</title>
			<pubDate><![CDATA[2026-08-14T19:08:49+00:00]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[http://programmatic.co.nz/2026/08/14/13-marketer-moves-to-know-about-in-august-bobbie-papa-johns-twitch-and-more/]]></guid>
			<link><![CDATA[http://programmatic.co.nz/2026/08/14/13-marketer-moves-to-know-about-in-august-bobbie-papa-johns-twitch-and-more/]]></link>
			<title>13 Marketer Moves to Know About In August: Bobbie, Papa Johns, Twitch, and More</title>
			<pubDate><![CDATA[2026-08-14T18:56:06+00:00]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[http://programmatic.co.nz/2026/08/14/agentic-ai-is-a-shiny-new-object-but-supply-path-optimization-is-a-reality-check/]]></guid>
			<link><![CDATA[http://programmatic.co.nz/2026/08/14/agentic-ai-is-a-shiny-new-object-but-supply-path-optimization-is-a-reality-check/]]></link>
			<title>Agentic AI Is A Shiny New Object, But Supply-Path Optimization Is A Reality Check</title>
			<pubDate><![CDATA[2026-08-14T14:08:49+00:00]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[http://programmatic.co.nz/2026/08/14/isaacs-teams-up-with-fizzypop-to-launch-major-campaign/]]></guid>
			<link><![CDATA[http://programmatic.co.nz/2026/08/14/isaacs-teams-up-with-fizzypop-to-launch-major-campaign/]]></link>
			<title>Isaac’s teams up with FizzyPop to launch major campaign</title>
			<pubDate><![CDATA[2026-08-14T13:32:30+00:00]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[http://programmatic.co.nz/2026/08/14/thrive-announces-senior-appointments-across-anz/]]></guid>
			<link><![CDATA[http://programmatic.co.nz/2026/08/14/thrive-announces-senior-appointments-across-anz/]]></link>
			<title>Thrive announces senior appointments across ANZ</title>
			<pubDate><![CDATA[2026-08-14T10:44:15+00:00]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[http://programmatic.co.nz/2026/08/14/pinterest-names-jason-fairchild-gm-of-programmatic-and-affiliate/]]></guid>
			<link><![CDATA[http://programmatic.co.nz/2026/08/14/pinterest-names-jason-fairchild-gm-of-programmatic-and-affiliate/]]></link>
			<title>Pinterest Names Jason Fairchild GM Of Programmatic And Affiliate</title>
			<pubDate><![CDATA[2026-08-14T05:45:14+00:00]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[http://programmatic.co.nz/2026/08/14/media-industry-responds-to-mediaworks-sale/]]></guid>
			<link><![CDATA[http://programmatic.co.nz/2026/08/14/media-industry-responds-to-mediaworks-sale/]]></link>
			<title>Media industry responds to MediaWorks sale</title>
			<pubDate><![CDATA[2026-08-14T05:08:45+00:00]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[http://programmatic.co.nz/2026/08/14/nielsens-the-ref-but-its-ceo-says-buying-dv-is-about-playing-offense/]]></guid>
			<link><![CDATA[http://programmatic.co.nz/2026/08/14/nielsens-the-ref-but-its-ceo-says-buying-dv-is-about-playing-offense/]]></link>
			<title>Nielsen’s The Ref, But Its CEO Says Buying DV Is About Playing Offense</title>
			<pubDate><![CDATA[2026-08-14T00:09:31+00:00]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[http://programmatic.co.nz/2026/08/13/metas-ai-cloud-ambitions-face-cost-and-trust-pressures/]]></guid>
			<link><![CDATA[http://programmatic.co.nz/2026/08/13/metas-ai-cloud-ambitions-face-cost-and-trust-pressures/]]></link>
			<title>Meta’s AI Cloud Ambitions Face Cost and Trust Pressures</title>
			<pubDate><![CDATA[2026-08-13T20:33:26+00:00]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[http://programmatic.co.nz/2026/08/13/nielsens-2-15b-doubleverify-bet-could-make-it-a-player-not-just-a-referee/]]></guid>
			<link><![CDATA[http://programmatic.co.nz/2026/08/13/nielsens-2-15b-doubleverify-bet-could-make-it-a-player-not-just-a-referee/]]></link>
			<title>Nielsen&#8217;s $2.15B DoubleVerify Bet Could Make it a Player, Not Just a Referee</title>
			<pubDate><![CDATA[2026-08-13T17:46:22+00:00]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[http://programmatic.co.nz/2026/08/13/arrivals-departures-thrive-appoints-three-leaders-across-melbourne-brisbane-and-auckland/]]></guid>
			<link><![CDATA[http://programmatic.co.nz/2026/08/13/arrivals-departures-thrive-appoints-three-leaders-across-melbourne-brisbane-and-auckland/]]></link>
			<title>Arrivals &amp; Departures: Thrive appoints three leaders across Melbourne, Brisbane and Auckland</title>
			<pubDate><![CDATA[2026-08-13T12:22:22+00:00]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[http://programmatic.co.nz/2026/08/13/walmart-adds-search-keyword-exclusions-hydration-breaks-forever/]]></guid>
			<link><![CDATA[http://programmatic.co.nz/2026/08/13/walmart-adds-search-keyword-exclusions-hydration-breaks-forever/]]></link>
			<title>Walmart Adds Search Keyword Exclusions; Hydration Breaks Forever</title>
			<pubDate><![CDATA[2026-08-13T10:11:22+00:00]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[http://programmatic.co.nz/2026/08/13/why-the-arena-group-has-implausibly-rebranded-into-an-ai-company/]]></guid>
			<link><![CDATA[http://programmatic.co.nz/2026/08/13/why-the-arena-group-has-implausibly-rebranded-into-an-ai-company/]]></link>
			<title>Why The Arena Group Has, Implausibly, Rebranded Into an AI Company</title>
			<pubDate><![CDATA[2026-08-13T03:48:06+00:00]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[http://programmatic.co.nz/2026/08/13/droga5s-cristina-reina-to-lead-lias-non-traditional-jury/]]></guid>
			<link><![CDATA[http://programmatic.co.nz/2026/08/13/droga5s-cristina-reina-to-lead-lias-non-traditional-jury/]]></link>
			<title>Droga5’s Cristina Reina to lead LIA’s Non-Traditional Jury</title>
			<pubDate><![CDATA[2026-08-13T01:11:06+00:00]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[http://programmatic.co.nz/2026/08/12/a-bon-viant-the-end-of-indie-middleware/]]></guid>
			<link><![CDATA[http://programmatic.co.nz/2026/08/12/a-bon-viant-the-end-of-indie-middleware/]]></link>
			<title>A Bon Viant; The End Of Indie Middleware</title>
			<pubDate><![CDATA[2026-08-12T14:36:05+00:00]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[http://programmatic.co.nz/2026/08/12/how-burger-king-drank-wendys-milk-shake/]]></guid>
			<link><![CDATA[http://programmatic.co.nz/2026/08/12/how-burger-king-drank-wendys-milk-shake/]]></link>
			<title>How Burger King Drank Wendy’s Milk Shake</title>
			<pubDate><![CDATA[2026-08-12T13:47:25+00:00]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[http://programmatic.co.nz/2026/08/12/for-advertisers-hydration-breaks-were-the-star-of-the-world-cup/]]></guid>
			<link><![CDATA[http://programmatic.co.nz/2026/08/12/for-advertisers-hydration-breaks-were-the-star-of-the-world-cup/]]></link>
			<title>For Advertisers, Hydration Breaks Were the Star of the World Cup</title>
			<pubDate><![CDATA[2026-08-12T11:00:06+00:00]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[http://programmatic.co.nz/2026/08/12/walmarts-wall-will-the-vibe-deal-make-it-meta-or-another-aol/]]></guid>
			<link><![CDATA[http://programmatic.co.nz/2026/08/12/walmarts-wall-will-the-vibe-deal-make-it-meta-or-another-aol/]]></link>
			<title>Walmart’s Wall: Will The Vibe Deal Make It Meta, Or Another AOL?</title>
			<pubDate><![CDATA[2026-08-12T09:00:06+00:00]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[http://programmatic.co.nz/2026/08/12/former-one-nz-boss-signs-up-to-be-les-mills-new-ceo/]]></guid>
			<link><![CDATA[http://programmatic.co.nz/2026/08/12/former-one-nz-boss-signs-up-to-be-les-mills-new-ceo/]]></link>
			<title>Former One NZ boss signs up to be Les Mills’ new CEO</title>
			<pubDate><![CDATA[2026-08-12T05:36:24+00:00]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[http://programmatic.co.nz/2026/08/12/culture-hives-joe-lige-on-why-culture-not-demographics-is-advertisings-next-targeting-layer/]]></guid>
			<link><![CDATA[http://programmatic.co.nz/2026/08/12/culture-hives-joe-lige-on-why-culture-not-demographics-is-advertisings-next-targeting-layer/]]></link>
			<title>Culture Hive’s Joe Ligé On Why Culture – Not Demographics – Is Advertising’s Next Targeting Layer</title>
			<pubDate><![CDATA[2026-08-12T03:25:05+00:00]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[http://programmatic.co.nz/2026/08/06/coke-and-visa-score-adidas-and-mcdonalds-fumble-on-pricey-world-cup-sponsorships/]]></guid>
			<link><![CDATA[http://programmatic.co.nz/2026/08/06/coke-and-visa-score-adidas-and-mcdonalds-fumble-on-pricey-world-cup-sponsorships/]]></link>
			<title>Coke and Visa Score, Adidas and McDonald&#8217;s Fumble on Pricey World Cup Sponsorships</title>
			<pubDate><![CDATA[2026-08-06T15:08:10+00:00]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[http://programmatic.co.nz/2026/08/05/stihl-nz-launches-new-campaign-via-true/]]></guid>
			<link><![CDATA[http://programmatic.co.nz/2026/08/05/stihl-nz-launches-new-campaign-via-true/]]></link>
			<title>Stihl NZ launches new campaign via True</title>
			<pubDate><![CDATA[2026-08-05T22:31:15+00:00]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[http://programmatic.co.nz/2026/08/04/arrivals-departures-tom-kirkham-returns-to-omnicom-media-in-new-solutions-role/]]></guid>
			<link><![CDATA[http://programmatic.co.nz/2026/08/04/arrivals-departures-tom-kirkham-returns-to-omnicom-media-in-new-solutions-role/]]></link>
			<title>Arrivals &amp; Departures: Tom Kirkham returns to Omnicom Media in new solutions role</title>
			<pubDate><![CDATA[2026-08-04T21:25:35+00:00]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[http://programmatic.co.nz/2026/08/04/iabs-new-advice-on-how-to-measure-ai-search-visibility/]]></guid>
			<link><![CDATA[http://programmatic.co.nz/2026/08/04/iabs-new-advice-on-how-to-measure-ai-search-visibility/]]></link>
			<title>IAB’s New Advice On How To Measure AI Search Visibility</title>
			<pubDate><![CDATA[2026-08-04T02:24:08+00:00]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[http://programmatic.co.nz/2026/08/04/stuff-launches-moneystuff/]]></guid>
			<link><![CDATA[http://programmatic.co.nz/2026/08/04/stuff-launches-moneystuff/]]></link>
			<title>Stuff launches MoneyStuff</title>
			<pubDate><![CDATA[2026-08-04T01:47:06+00:00]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[http://programmatic.co.nz/2026/07/31/adidas-world-cup-win-comes-at-a-cost-as-q2-marketing-spend-tops-1-billion/]]></guid>
			<link><![CDATA[http://programmatic.co.nz/2026/07/31/adidas-world-cup-win-comes-at-a-cost-as-q2-marketing-spend-tops-1-billion/]]></link>
			<title>Adidas&#8217; World Cup Win Comes at a Cost as Q2 Marketing Spend Tops $1 Billion</title>
			<pubDate><![CDATA[2026-07-31T13:39:07+00:00]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[http://programmatic.co.nz/2026/07/31/leveling-up-with-show-level-data-step-outside-the-box/]]></guid>
			<link><![CDATA[http://programmatic.co.nz/2026/07/31/leveling-up-with-show-level-data-step-outside-the-box/]]></link>
			<title>Leveling Up With Show-Level Data; Step Outside The Box</title>
			<pubDate><![CDATA[2026-07-31T11:45:32+00:00]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[http://programmatic.co.nz/2026/07/31/behind-the-scenes-with-cannes-lions-jurors/]]></guid>
			<link><![CDATA[http://programmatic.co.nz/2026/07/31/behind-the-scenes-with-cannes-lions-jurors/]]></link>
			<title>Behind the scenes with Cannes Lions jurors</title>
			<pubDate><![CDATA[2026-07-31T08:15:06+00:00]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[http://programmatic.co.nz/2026/07/31/performance-marketings-biggest-success-created-its-biggest-blind-spot/]]></guid>
			<link><![CDATA[http://programmatic.co.nz/2026/07/31/performance-marketings-biggest-success-created-its-biggest-blind-spot/]]></link>
			<title>Performance Marketing’s Biggest Success Created Its Biggest Blind Spot</title>
			<pubDate><![CDATA[2026-07-31T03:18:21+00:00]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[http://programmatic.co.nz/2026/07/29/saylor-launches-creator-studio-fleet-led-by-former-amazon-ads-exec/]]></guid>
			<link><![CDATA[http://programmatic.co.nz/2026/07/29/saylor-launches-creator-studio-fleet-led-by-former-amazon-ads-exec/]]></link>
			<title>Saylor Launches Creator Studio Fleet, Led by Former Amazon Ads Exec</title>
			<pubDate><![CDATA[2026-07-29T14:09:06+00:00]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[http://programmatic.co.nz/2026/07/17/is-netflix-in-a-slump-heres-what-its-q2-earnings-suggest/]]></guid>
			<link><![CDATA[http://programmatic.co.nz/2026/07/17/is-netflix-in-a-slump-heres-what-its-q2-earnings-suggest/]]></link>
			<title>Is Netflix In a Slump? Here’s What Its Q2 Earnings Suggest</title>
			<pubDate><![CDATA[2026-07-17T00:53:14+00:00]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[http://programmatic.co.nz/2026/07/15/the-real-convergence-story-is-happening-in-local-markets/]]></guid>
			<link><![CDATA[http://programmatic.co.nz/2026/07/15/the-real-convergence-story-is-happening-in-local-markets/]]></link>
			<title>The Real Convergence Story Is Happening in Local Markets</title>
			<pubDate><![CDATA[2026-07-15T18:00:06+00:00]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[http://programmatic.co.nz/2026/07/15/businessdesk-and-range-rover-bring-back-the-ceo-index/]]></guid>
			<link><![CDATA[http://programmatic.co.nz/2026/07/15/businessdesk-and-range-rover-bring-back-the-ceo-index/]]></link>
			<title>BusinessDesk and Range Rover bring back the CEO Index</title>
			<pubDate><![CDATA[2026-07-15T11:49:05+00:00]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[http://programmatic.co.nz/2026/07/13/double-down-returns-as-kfc-sylvia-park-turns-on-the-gravy-tap/]]></guid>
			<link><![CDATA[http://programmatic.co.nz/2026/07/13/double-down-returns-as-kfc-sylvia-park-turns-on-the-gravy-tap/]]></link>
			<title>Double Down returns as KFC Sylvia Park turns on the gravy tap</title>
			<pubDate><![CDATA[2026-07-13T17:49:58+00:00]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[http://programmatic.co.nz/2026/07/12/anthropic-confronts-the-hard-questions-about-ai-responsibility/]]></guid>
			<link><![CDATA[http://programmatic.co.nz/2026/07/12/anthropic-confronts-the-hard-questions-about-ai-responsibility/]]></link>
			<title>Anthropic Confronts the Hard Questions About AI Responsibility</title>
			<pubDate><![CDATA[2026-07-12T10:51:02+00:00]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[http://programmatic.co.nz/2026/07/06/ctv-buyers-are-getting-the-show-level-performance-optimization-theyve-always-wanted/]]></guid>
			<link><![CDATA[http://programmatic.co.nz/2026/07/06/ctv-buyers-are-getting-the-show-level-performance-optimization-theyve-always-wanted/]]></link>
			<title>CTV Buyers Are Getting The Show-Level Performance Optimization They’ve Always Wanted</title>
			<pubDate><![CDATA[2026-07-06T10:11:11+00:00]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[http://programmatic.co.nz/2026/07/05/marketing-association-celebrates-creativity-with-new-conference-in-wellington/]]></guid>
			<link><![CDATA[http://programmatic.co.nz/2026/07/05/marketing-association-celebrates-creativity-with-new-conference-in-wellington/]]></link>
			<title>Marketing Association celebrates creativity with new conference in Wellington</title>
			<pubDate><![CDATA[2026-07-05T22:25:04+00:00]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[http://programmatic.co.nz/2026/07/05/scroll-audio-delivers-strong-results-for-podcast-campaigns-across-anz/]]></guid>
			<link><![CDATA[http://programmatic.co.nz/2026/07/05/scroll-audio-delivers-strong-results-for-podcast-campaigns-across-anz/]]></link>
			<title>Scroll Audio delivers strong results for podcast campaigns across ANZ</title>
			<pubDate><![CDATA[2026-07-05T16:50:00+00:00]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[http://programmatic.co.nz/2026/07/04/optimism-on-the-croisette-ai-the-open-web-and-programmatic-advertising-with-equativs-michael-lehman/]]></guid>
			<link><![CDATA[http://programmatic.co.nz/2026/07/04/optimism-on-the-croisette-ai-the-open-web-and-programmatic-advertising-with-equativs-michael-lehman/]]></link>
			<title>Optimism On The Croisette: AI, The Open Web And Programmatic Advertising With Equativ’s Michael Lehman</title>
			<pubDate><![CDATA[2026-07-04T07:49:58+00:00]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[http://programmatic.co.nz/2026/06/27/large-language-models-are-overkill-for-some-marketing-tasks-enter-the-small-language-model/]]></guid>
			<link><![CDATA[http://programmatic.co.nz/2026/06/27/large-language-models-are-overkill-for-some-marketing-tasks-enter-the-small-language-model/]]></link>
			<title>Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model</title>
			<pubDate><![CDATA[2026-06-27T02:23:20+00:00]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[http://programmatic.co.nz/2026/06/27/uber-eats-and-special-us-win-cannes-media-grand-prix/]]></guid>
			<link><![CDATA[http://programmatic.co.nz/2026/06/27/uber-eats-and-special-us-win-cannes-media-grand-prix/]]></link>
			<title>Uber Eats and Special US win Cannes Media Grand Prix</title>
			<pubDate><![CDATA[2026-06-27T01:48:05+00:00]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[http://programmatic.co.nz/2026/06/26/media-leader-launches-fractional-offering-for-smes/]]></guid>
			<link><![CDATA[http://programmatic.co.nz/2026/06/26/media-leader-launches-fractional-offering-for-smes/]]></link>
			<title>Media leader launches fractional offering for SMEs</title>
			<pubDate><![CDATA[2026-06-26T22:59:11+00:00]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[http://programmatic.co.nz/2026/06/26/what-the-industry-is-getting-wrong-about-ai-with-john-dick-civicscience-cannes-2026/]]></guid>
			<link><![CDATA[http://programmatic.co.nz/2026/06/26/what-the-industry-is-getting-wrong-about-ai-with-john-dick-civicscience-cannes-2026/]]></link>
			<title>What the Industry Is Getting Wrong About AI, with John Dick, CivicScience | Cannes 2026</title>
			<pubDate><![CDATA[2026-06-26T18:02:26+00:00]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[http://programmatic.co.nz/2026/06/26/2026-cannes-lions-authenticity-in-the-age-of-ai/]]></guid>
			<link><![CDATA[http://programmatic.co.nz/2026/06/26/2026-cannes-lions-authenticity-in-the-age-of-ai/]]></link>
			<title>2026 Cannes Lions: Authenticity In The Age of AI</title>
			<pubDate><![CDATA[2026-06-26T15:12:01+00:00]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[http://programmatic.co.nz/2026/06/26/mbm-sport-nation-and-lumo-bring-live-world-cup-commentary-to-auckland-roads/]]></guid>
			<link><![CDATA[http://programmatic.co.nz/2026/06/26/mbm-sport-nation-and-lumo-bring-live-world-cup-commentary-to-auckland-roads/]]></link>
			<title>MBM, Sport Nation and Lumo bring live World Cup commentary to Auckland roads</title>
			<pubDate><![CDATA[2026-06-26T14:35:27+00:00]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[http://programmatic.co.nz/2026/06/26/how-tovala-banks-on-subscriptions-and-incrementality-but-not-ads-to-profit-from-its-oven/]]></guid>
			<link><![CDATA[http://programmatic.co.nz/2026/06/26/how-tovala-banks-on-subscriptions-and-incrementality-but-not-ads-to-profit-from-its-oven/]]></link>
			<title>How Tovala Banks On Subscriptions And Incrementality – But Not Ads – To Profit From Its Oven</title>
			<pubDate><![CDATA[2026-06-26T12:24:04+00:00]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[http://programmatic.co.nz/2026/06/26/the-liveramp-exit-ramp-hydration-break-hate-has-fifa-sweating/]]></guid>
			<link><![CDATA[http://programmatic.co.nz/2026/06/26/the-liveramp-exit-ramp-hydration-break-hate-has-fifa-sweating/]]></link>
			<title>The LiveRamp Exit Ramp; Hydration Break Hate Has FIFA Sweating</title>
			<pubDate><![CDATA[2026-06-26T09:36:04+00:00]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[http://programmatic.co.nz/2026/06/26/mint-hires-new-head-of-digital/]]></guid>
			<link><![CDATA[http://programmatic.co.nz/2026/06/26/mint-hires-new-head-of-digital/]]></link>
			<title>Mint hires new head of digital</title>
			<pubDate><![CDATA[2026-06-26T08:59:51+00:00]]></pubDate>
		</item>
				</channel>
</rss>
