Marketers will now have a larger voice in Prebid, a coalition of ad-tech companies that standardizes programmatic monetization. Havas Media...
agency
Media agencies are the No. 1 partner that brands are reviewing as COVID-19 rocks their marketing plans. Sixty-three percent of...
Media buying has gone far beyond age and gender – with agencies betting on their first-party data platforms as the...
The holding company MDC Partners was already struggling before COVID-19 decimated the US economy. But a proposed merger by...
The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Slow Death What happened to the cable bundle? While the...
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium.Programmatic may have cut...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger: Crisis In...