July 26, 2021

Programmatic

In a world where nearly everyone is always online, there is no offline.

Is Reach On Connected TV Surpassing Linear TV?

  American adults streamed almost 142 billion hours of content during the week of May 11, up roughly 43% from a year ago, according to Nielsen. And The Trade Desk CEO Jeff Green predicted during the company’s Q1 earnings call that reach on CTV will “rival and even surpass” linear TV in the near future. ButContinue reading »

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