June 15, 2021

Programmatic

In a world where nearly everyone is always online, there is no offline.

ALC Rebrands As Adstra, And Enters The Crowded Identity Graph Market

The marketing data company ALC, which started out 40 years ago creating consumer segments for direct mail advertisers, relaunched Tuesday as Adstra, with a new mission as a data onboarding and identity graph provider. Adstra is following a well-beaten path for companies that transformed offline consumer data sets based on home addresses and landline phoneContinue reading »

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