June 23, 2021

Programmatic

In a world where nearly everyone is always online, there is no offline.

YouTube’s FameBit Rebrands As BrandConnect Amid Growing Competition for Influencer Bucks

Influencer marketing is maturing on YouTube. On Tuesday, YouTube rebranded FameBit, the influencer marketing and branded content platform it acquired in 2016, as YouTube BrandConnect. YouTube hopes to make BrandConnect into a full-funnel offering, from making it easier for brands and creators to collaborate through to campaign creation, management and measurement. Influencer marketing has beenContinue reading »

The post YouTube’s FameBit Rebrands As BrandConnect Amid Growing Competition for Influencer Bucks appeared first on AdExchanger.


AdExchanger