June 23, 2021

Programmatic

In a world where nearly everyone is always online, there is no offline.

With Upfronts Upended, The TV Industry Is Banking On Addressable

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Mike O’Donnell, senior vice president, platform business, at Vizio. So, here we are in June. Upfront presentations would have just ended, under the usual circumstances. But business is far from usual right now. Advertisers planContinue reading »

The post With Upfronts Upended, The TV Industry Is Banking On Addressable appeared first on AdExchanger.


AdExchanger