July 26, 2021

Programmatic

In a world where nearly everyone is always online, there is no offline.

How Amazon Is Winning The War For CTV Attribution

When advertisers think of the cutting edge of OTT advertising, they’re probably not thinking of Amazon as much as they are Roku, Hulu or YouTube. Despite having great video products, Amazon has not ballyhooed itself as a source for great video inventory. There’s not lot of inventory on Prime, for instance, and Twitch functions asContinue reading »

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