June 12, 2021

Programmatic

In a world where nearly everyone is always online, there is no offline.

Coca-Cola Mulls Balance Between Marketing Efficiency vs. Growth

Coca-Cola will overhaul how and how much it spends on marketing coming out of the pandemic, executives told investors on the company’s earnings report on Tuesday. The brand cut back advertising significantly during global quarantines, since even more than other beverage brands Coke sells in places like stadiums, hotels and fast-food restaurants. But CEO JamesContinue reading »

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