May 18, 2021

Programmatic

In a world where nearly everyone is always online, there is no offline.

Roku Outperforms Ad Industry, Says TV Spend Won’t Recover Until ‘Well Into’ 2021

Roku did way better than the TV ad market at large in Q2, despite a major pullback in ad spend from brands across the board. Platform revenues, which include advertising, grew 46% YoY to $ 244.8 million, Roku said Wednesday during its Q2 earnings call. Overall, revenues increased 42% YoY to $ 356 million in the quarter.Continue reading »

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