August 5, 2021

Programmatic

In a world where nearly everyone is always online, there is no offline.

VideoAmp Hires Former OMG Exec to Create New TV Trading Currency

TV measurement company VideoAmp has hired Jonathan Steuer, former chief research officer of Omnicom Media Group, to help bring audience-based buying to television. TV has historically been traded on broad age and gender demographics. Steuer’s task is to build out a “transactional” currency that can be used for audience-based trading, and to get networks and…
Adweek Feed