May 18, 2021

Programmatic

In a world where nearly everyone is always online, there is no offline.

Print Comeback

AUCKLAND, Today: The latest Nielsen National Readership Survey (for Q2/2020) is full of good news for the print editions of NZ’s daily newspapers, with all our dailies recording impressive quarterly increases (from Q3/2019).

The five metro dailies were all up … 

  • NZ Herald hit 546,000 (from 441,000)
  • Waikato Times went from 47,000 to 56,000
  • Dominion Post is up from 138,000 to 145,000
  • The Press is up from 136,000 to 1430,000
  • Otago Daily Times is up from 94,000 to 104,000
  • All NZ dailies rose from 1042 to 1193

The weekend papers also shone …

  • Herald on Sunday went from 304,000 to 354,000
  • Sunday Star-Times was up from 210,000 to 219,000
  • Sunday News rose from 69,000 to 71,000
  • The Weekend Herald (published on Saturdays) rose 19.4% on the previous figures to 633,000.

“The Herald is spruiking the news that its weekly ‘brand’ audience is at a record 1.758 million people.”


The report also contains readership details for newspaper-inserted magazines (Viva and Canvas both up), regional data, and free community papers in all centres (scroll down for the PDF).

The NZ Herald is spruiking the news that its weekly ‘brand’ audience is at a record 1.758 million people (the ‘brand’ figure includes both print & digital – this information comes from NZME, and is not part of the Nielsen report).

Herald editor Murray Kirkness accurately described the results as “extraordinary”.


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