August 5, 2021

Programmatic

In a world where nearly everyone is always online, there is no offline.

How BBDO Is Using TikTok to Spread Information About Child Sex Trafficking

A TikTok account created by two BBDO Atlanta creatives for Street Grace, a nonprofit dedicated to ending child trafficking and exploitation, is trying to attract the attention of Gen Z via videos that share bite-sized facts and advice on how to stay safe. It’s the latest collaboration between the agency and Street Grace. Last year,…
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