June 23, 2021


In a world where nearly everyone is always online, there is no offline.

Private Labels Make Noise, Creating Market Share Opportunity for Store Brands

Key Insight: Price becomes a bigger factor in the decision-making process during an economic recession. CPG favorites from Campbell’s soup to Charmin toilet paper have seen a sales surge during the pandemic as Americans spend more time in their kitchens and bathrooms. Despite all the talk of shoppers seeking comfort and stability in major household…
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