June 23, 2021

Programmatic

In a world where nearly everyone is always online, there is no offline.

EMarketer Revises Its Digital Ad Spend Forecast Upward (Yes, There’s Actually Some Good News)

Like the little engine that could, digital and programmatic ad spend will do better than expected in the second half of the year and beyond. According to revised stats from eMarketer, United States digital display spending will grow by almost 10% this year (vs. a prediction over the summer of just 6.2% growth), while overallContinue reading »

The post EMarketer Revises Its Digital Ad Spend Forecast Upward (Yes, There’s Actually Some Good News) appeared first on AdExchanger.


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