July 31, 2021

Programmatic

In a world where nearly everyone is always online, there is no offline.

How a Difficult Reinvention Helped Colle McVoy Get on a New Business Hot Streak

Key Insights: Several structural changes built new processes and behaviors. Change and culture helps the agency show up differently in pitches and with clients. Much has been discussed and covered about the rapid change of agency models. The pandemic certainly accelerated some uncomfortable decisions, but most shops, big and small, were well on their way…
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