June 23, 2021

Programmatic

In a world where nearly everyone is always online, there is no offline.

Why Walled Gardens Are Among the ‘Largest Obstacles’ to Finding Consistent Online Measurement

The walled gardens present a major roadblock to consistent, de-duplicated measurement, a group of panelists said Wednesday in a wide-ranging conversation at Adweek’s Convergent TV Summit. The time to get a clear, consistent answer from these companies is more crucial than ever as consumers continue to cut the cord as the Covid-19 pandemic rages on…
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