August 5, 2021

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Big Story: CDPs Get Real

It’s time for an exciting new acronym: CDP. But what makes it exciting? Is it the promise – delivered for only the thousandth time this decade – that marketers can finally unify their customer data? No, what makes it exciting is $ 3.2 billion (in stock). That’s how much Twilio paid to grab the CDP SegmentContinue reading »

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