June 15, 2021

Programmatic

In a world where nearly everyone is always online, there is no offline.

Kiwibank and 99 create signage with 11,000 plastic bottles

In partnership with 99 and Neo Signs, Kiwibank has unveiled New Zealand’s first commercial signage using over 11,000 recycled single-use plastic bottles.

The innovative installation coincided with the opening of Kiwibank’s new corporate premises in Auckland’s Wynyard Quarter.

99’s idea for sustainable signage was inspired by the building’s 6-green star rating, and the final creative was conceived after researching the volume of plastic waste in our country.

99 Creative Director, Danielle Barclay, says the team were shocked to discover 252,000 tonnes of plastic is thrown into New Zealand landfill annually, with each single-use plastic bottle taking up to 450 years to decompose.

“We pitched a bold design idea in response to the brave brief from Kiwibank to create a sign that had never been attempted before, to demonstrate the importance of recycling and reuse, and that beauty can be created from waste.”

The design drew inspiration from the area’s history and is a unique representation of Wynyard Quarter’s evolution.

The colour gradation of green and clear bottles represents the original untouched environment, the ocean and the natural movement of water. 

11,536 420ml bottles were collected from major sporting events at Eden Park pre-lockdown.

Simon Hofmann, GM Brand and Marketing at Kiwibank, says the project perfectly aligned to Kiwibank’s commitment to a more sustainable Aotearoa.

“We’re proud of the outcome that the collaboration between Kiwibank, design partner 99 and production partner Neo Signs has achieved in producing this first for New Zealand.”

The sign’s energy usage is the same, if not less, than a household vacuum cleaner.

CREDITS:

99: Danielle Barclay, Elizabeth Roebeck, Lauren Griffin, Ethan Wilson, Akira Hobcraft

Kiwibank: Simon Hofmann, Carly Roma, Gemma Lambert, Dean Turner, Kim Waghorn

Production Partner: Tony Clark, Neo Signs

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