June 12, 2021

Programmatic

In a world where nearly everyone is always online, there is no offline.

Bacardi Touts New Compostable Bottle, But Experts Warn Against ‘Silver Bullet’ Solution

Key Insights Brands using the new biodegradable PHA material must provide clear consumer messaging about composting, experts say. Bacardi recently announced that it will be packaging its products in a new, compostable bottle starting in 2023–part of the brand’s long-term goal to becoming fully plastic-free by 2030. The bottle’s made with PHA, a 100% compostable…
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