June 23, 2021

Programmatic

In a world where nearly everyone is always online, there is no offline.

CTV and ‘Addressability’ Buoy Ad-Tech Revenues, Indicating Companies’ Future Focus

The latest quarterly earnings calls of the few remaining independent ad-tech companies demonstrate the winds of change in digital media. Earlier today, LiveRamp trumpeted its efforts to help the media transition to the decline of third-party cookies while Magnite boasted of its connected television gains. The two companies simultaneously reported their revenues for the quarter…
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