August 5, 2021

Programmatic

In a world where nearly everyone is always online, there is no offline.

Burger King Becomes Burger Queen to Sponsor an Obscure Women’s Football Team

Chances are, if you’ve ever heard of the Stevenage Football Club, an unheralded team in the fourth tier of the English football league system, it was because of Burger King’s sponsorship of the team. BK’s 2019 sponsorship led to the social media stunt, the “Stevenage Challenge”, that encouraged gamers to play the club on the…
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