June 12, 2021

Programmatic

In a world where nearly everyone is always online, there is no offline.

Comms Council calls out Christmas bad behaviour

The Commercial Communications Council is taking to task 16 local bodies and RSHL for calling a new business pitch the week before Christmas and expecting agencies to respond by January 15th, likening them to “The Grinch”.

The pitch, on behalf of 16 regional Councils, will require significant work by agencies hoping to win the business at a time when they are planning to give their staff a decent break after the year that was.

Comms Council CEO Paul Head says: “A pitch this close to Christmas would be bad enough in a normal year.

“But in an environment where agencies have had to make people redundant due to the pandemic and the remaining staff are exhausted and need a break, it’s absolutely beyond the pale.”

The Comms Council has worked closely with the Ministry of Business, Innovation and Employment and the Department of the Prime Minister and Cabinet over the past decade to improve procurement practices for both Government departments and advertising agencies. This includes working  cooperatively to define best practice for both parties, based on a set of underlying principles, including mutual respect.

“This process shows a lack of respect for the agency relationship and takes no account of the cost to individuals or their families of having to work over the holidays. It’s certainly not in keeping with the Prime Minister’s call to be kind to each other.”

It’s likely that agencies that would normally participate will choose to boycott it. Others will not have the luxury of doing so despite the prize only being $ 60,000.

“Ultimately, agencies need to make their own call on whether to participate, but they should seriously consider whether it’s worth putting their people through more hoops at this late stage of the year.”

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