June 12, 2021

Programmatic

In a world where nearly everyone is always online, there is no offline.

Inside Sundance’s Sponsor Strategy for First Virtual Film Festival

The Sundance Film Festival was one of the few major events able to occur in 2020 before the Covid-19 pandemic began. But a year later, as Covid-19 cases and deaths reach record highs in the U.S., the event is following the lead of most major festivals and conferences for the past 10 months: canceling in-person…
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