May 18, 2021

Programmatic

In a world where nearly everyone is always online, there is no offline.

LiveRamp And Media.Net Combine First-Party Data With Contextual Targeting

Marketers looking for their customers in contextually relevant environments will be able to do so via a new partnership between Media.net and LiveRamp. Media.net is connecting its contextually-focused exchange to LiveRamp’s Authenticated Traffic Solution. The combo enables private marketplace buys that have been curated to include both a marketer’s own customers and the contexts theyContinue reading »

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