May 18, 2021

Programmatic

In a world where nearly everyone is always online, there is no offline.

How CTV Audience Data Is Changing Ad Funded Streaming Forever

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Ben Antier, CPO and cofounder at Publica. The state of the CTV market can be summed up in three simple stats: Cord cutting is going to double this year according to Trade Desk. Consumers prefer Free Ad-SupportedContinue reading »

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