May 18, 2021

Programmatic

In a world where nearly everyone is always online, there is no offline.

Special named Agency of the Year

Special Group has been named Campaign Brief’s ‘New Zealand Agency of the Year’ – the first time a New Zealand agency has won all three major titles in the same year, after previously being awarded ‘Agency of the Year’ by both Campaign Asia and B&T Magazine.

Independently judged by CEOs, CMOs and journalists, all three awards evaluate key metrics including creativity, business results, effectiveness, talent, contribution to the industry and culture.

In another coup, Special Group Australia have achieved the same feat winning the hat-trick of awards across the ditch – in another first.

Tony Bradbourne, CEO/CCO and Founder of Special Group, say that in an industry seemingly obsessed with awards, it’s unheard of for one agency to universally win all of the agency of the year titles.

“It’s an amazing time for Special after a lot of hard work. For an independent to now be clearly ahead of the massive multinationals is a real sea change,” he tells StopPress.

This follows an incredible period for the independent after opening offices in Melbourne and Los Angeles – in the process becoming New Zealand’s first global creative network – and releasing their first Super Bowl spot for Uber Eats.

“I am so thankful to the entire agency, our dedicated partners, and our brave clients – but most importantly, I’m proud of what this says about Kiwi creativity.”

Special Group
Special Group Auckland Team

Last year Special grew revenue and staff numbers by 24 percent and the Global Effie Awards named their ‘Good Morning World’ campaign for Tourism New Zealand as the world’s ‘Best and Most Effective Campaign’. 

The agency also sponsored Semi-Permanent, launched a programme to fuel the next wave of New Zealand start-ups and became the only agency to pay back the Government wage subsidy.

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