June 15, 2021

Programmatic

In a world where nearly everyone is always online, there is no offline.

How Calm’s Quick Decision to Sponsor CNN Election Night Coverage Paid Off

Meditation app Calm’s sponsorship of CNN’s election night key race alert updates was the sponsorship heard ’round the country. On the high-stress night of Nov. 4, updates trickled in. Viewers across America sat at the edges of their seat to see who would be the winner of the presidential election–and were nudged toward a product…
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