August 5, 2021

Programmatic

In a world where nearly everyone is always online, there is no offline.

Google to Put Out New Publisher Tools Following ID Shake-Up

A week after Google took a bat to email-based identifiers, the company announced it would rollout new tools to help data-rich publishers earn more from programmatic ads. Google announced it has begun expanding the use of publisher-provided identifiers (PPIDs), previously reserved for traditional and automated direct deals, for programmatic campaigns. In a nod to the…
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