June 12, 2021


In a world where nearly everyone is always online, there is no offline.

OLLY’s Pandemic Pivot Led to a Sell-Out First Month

When the pandemic accelerated the shift from in-store to ecommerce, the direct-to-consumer wellness company OLLY recalibrated its marketing strategy. The team viewed it as an opportunity to meet potential customers where they were: At home and online. The pivot included putting additional marketing dollars in Instacart, since customers were shopping for health, wellness and personal…
Adweek Feed