May 16, 2021


In a world where nearly everyone is always online, there is no offline.

How the Pandemic Changed Ulta Beauty’s Digital Strategy

If Ulta Beauty’s marketers have learned anything during the pandemic it’s that their digital sales channels must be part of an ecosystem not siloed away. “Brands are so much more than the products they sell,” said Christine White, senior director of media and content strategy for Ulta Beauty. “Our consumers are out there every day,…
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