May 18, 2021

Programmatic

In a world where nearly everyone is always online, there is no offline.

For 4/20, Weedmaps Towered Over Times Square With a Message Against Incarceration

In its first media buy in New York’s famed Times Square, Weedmaps took over the heavily trafficked area today to celebrate 4/20, congratulate the state for legalizing recreational weed and make the case against incarceration over cannabis possession. The ad’s two-part message calls on New Yorkers to “lift those legal joints” in honor of “this…
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