May 16, 2021

Programmatic

In a world where nearly everyone is always online, there is no offline.

Progressive Made an Ad ‘Where Nothing Happens,’ With One Notable Exception

A year ago, marketers were understandably uncertain about what tone to strike with their ads. Was it OK to be distractingly funny? Would somber empathy come across as insincerity? But now we all know exactly how we feel: Tired. It’s been a lot. All of it, just so much. A fact that Progressive and agency…
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