May 18, 2021

Programmatic

In a world where nearly everyone is always online, there is no offline.

Why Inclusivity Should Lead a Company’s Marketing Efforts

Having diversity in a company or a campaign isn’t enough, it must be ingrained in a company’s marketing efforts, according to Gonzalo Del Fa, president of multicultural for GroupM. Companies should develop their marketing strategies with inclusivity in mind, and they must be authentic when doing so, he added. Del Fa spoke with Adweek’s community…
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