June 12, 2021

Programmatic

In a world where nearly everyone is always online, there is no offline.

Aldi Releases Its Own Clothing Line, Poking Some Fun at Apparel Brands Along the Way

LONDON–European budget supermarket Aldi has a penchant for poking fun at big brands, along with taking (very close) inspiration from the packaging and product design of more expensive rivals. In its latest tongue-in-cheek campaign, Aldi has created a limited-edition collection of Aldi hoodies, boxers, pajamas and socks. The “capsule collection,” said Aldi’s agency McCann in…
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