August 5, 2021

Programmatic

In a world where nearly everyone is always online, there is no offline.

This Poster Campaign Turned Real Local Shopkeepers Into Cinematic Heroes

“Not all heroes wear capes” is a well-worn adage, and it appears to be a central insight to a clever new outdoor campaign by French agency Hungry and Foolish for bank BNP Paribas. The agency took over billboard ads outside of closed cinemas across Paris, Lyon, Nice, Cannes, Strasbourg and Dijon with posters of everyday…
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