June 12, 2021

Programmatic

In a world where nearly everyone is always online, there is no offline.

Amazon’s Social Head of Series Pins AR’s Potential for Fans to Socialize

With hard work and a tireless work ethic, Ken Gibbs worked his way up to be Head of Series, Social at Amazon. Today, he’s also part of Adweek’s Social Media Council and shares why he thinks augmented reality (AR) could provide a new potential for marketers to create experiences that encourage fans to socialize in…
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