July 26, 2021

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Business injects adrenaline into the sleepy office space market

AUCKLAND, Today: The Business Marketing Group has relaunched Generator, billed as “NZ’s most exciting flexible working space”, into Auckland and Wellington with a bold OOH campaign.

Generator marketing manager Mark Kelly said: “The campaign is aimed at business owners rethinking their current office leases and wanting to work somewhere modern, exciting and with none of the pitfalls found in traditional lease agreements.

“Business owners are continuously fighting things that suck the energy out of actually running their business.


“The campaign is being managed by MD Ben Cochrane.”


“The idea behind Generator is we give that energy back through flexible leases, no OPEX, CAPEX requirements, concierge services, community and a great vibe for happy employees.

“We power up business, something that’s really important, and never more so than right now.”

The campaign is being managed by The Business MD Ben Cochrane.


CREDITS

Client: Generator
Marketing Manager: Mark Kelly
Marketing & Community Coordinator: Mattea Harris
Agency: The Business Marketing Group
MD: Ben Cochrane
CD: Craig Farndale
Senior Designer: Ross Davies
Client Services Director: George Sim
Media Agency: MBM
Senior Business Manager: Nicky Watson
Investment Director: Catherine Hamilton
Planner Buyer: Jessie Cramond

About TBMG
The Business Marketing Group is an agency for the modern marketer. We believe that a professional approach to marketing is the biggest asset a company can have. Our approach marries left field thinking with business nous and discipline, leading to exceptional and exciting results for our clients. We invest heavily in long-term relationships, question assumptions, roll up our sleeves and get involved every day … with the approachability and transparency you may not expect from a traditional agency.


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