June 20, 2021

Programmatic

In a world where nearly everyone is always online, there is no offline.

2021 Upfronts: A Defining Year On How Advertisers Approach TV And Video Investments

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Rob Bochicchio, President of Marketsmith. Coming out from last year’s unpredictable upfront season, the rules have completely changed. The playbook is different. The upending of the norms between TV buyers and sellers still hasn’tContinue reading »

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