June 20, 2021

Programmatic

In a world where nearly everyone is always online, there is no offline.

Changes to Dunedin’s The Hits Breakfast

NZME has announced that long-serving Dunedin radio host Callum Procter will be returning to a new and expanded The Hits Breakfast show.

A newly developed role, inspired by current co-host Doug Kamo’s desire to get out and about and deliver live outside broadcasts around Dunedin, will see Procter back in The Hits’ George Street studio.

Procter says: “Sometimes you don’t know just how much you’ll miss something until it’s not a part of your life anymore. That’s been my reality after leaving radio last year.

“I’m also incredibly fortunate that my old crew at The Hits in Dunedin, is not only keen to have me back, but that the timing is perfect for me to be part of plans to expand the show.”

Procter had spent 32 years in radio, most of them on breakfast shows in Otago and Dunedin, before taking on a new business venture late in 2020.

Breakfast co-host Patrina “P” Roche says she knew Procter would eventually come back to radio.

“After 30 years of doing what we do, it really becomes a big part of who we are. So, I’m not surprised, but I am delighted we’ve managed to get him back – especially for our listeners.”

The new look show combines an award-winning formula with The Hits Breakfast with Callum and P, the number one breakfast show with Dunedin listeners for 11 years, with Kamo – the “new voice” in Otago radio.

Kamo says: “I’ve known Callum for 10 years and I’m so excited that he’s back. We’ve already been in planning sessions with P, and it’s all falling into place. I’m really looking forward to launching ‘Doug across Dunedin’ and making as much fun and mischief as I can with Callum and P on Breakfast and Tracy Chambers across the day.”

NZME GM South Island Regions, Janine Tindall-Morice, says: “Callum and P are back, energised and fired up. We have our new local break away strategy with Doug, who’ll be taking the breakfast show out and about across Dunedin, getting amongst our audience, entertaining, and having fun. 

“I’ve already heard some of the exciting ideas the three have planned that we’ll be talking to our commercial partners about soon.”

The Hits Dunedin Breakfast with Callum and P each weekday across Otago from 6-9am, featuring the daily ‘Doug across Dunedin’ on 89.4FM and on iHeartRadio. Starts this Monday.

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