June 20, 2021


In a world where nearly everyone is always online, there is no offline.

Pepsi’s New Spot About Shared Germs Toes a Risky Line as We Emerge From Pandemic Isolation

Consumers are desperate to return to normal. With vaccinations widely available in the U.S. and a sense of cautious optimism settling over the country, advertisers are hoping to tap into that positivity–and past the political division that’s defined the past year. Pepsi’s new spot, “The Mess We Miss,” highlights all the ways we thoughtlessly shared…
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