June 20, 2021

Programmatic

In a world where nearly everyone is always online, there is no offline.

Fox Sports Sees Fastest Upfront Marketplace in a Decade Following Year of Uncertainty

A year ago, no one knew when live sports would make a return after Covid-19 forced the abrupt shutdown of every league, which complicated upfront negotiations. But Fox Sports is heading into this year’s talks feeling better than ever about the state of the sports marketplace. So the company had a bit of swagger heading…
Adweek Feed