June 20, 2021

Programmatic

In a world where nearly everyone is always online, there is no offline.

Partnership beckons

AUCKLAND, Today: Stanley St chief creative officer Regan Grafton has confirmed rumours that he’s about the leave the agency for a new gig.

He originally joined the agency 5½ years ago, before Greg Partington bought the business then named Ogilvy NZ.

“The wider agency was informed on Thursday.” He told M+AD yesterday. “I can confirm that I’m leaving and buying into an agency and becoming a partner,”

He chose not to identify his destination yet – saving this for a press release he plans to get out this afternoon.

Grafton produced many impactful campaigns and often delivered spectacular results. His NZ Police The most successful recruitment film, achieved international success but significantly received a month’s worth of inquires in the first 24 hours of launch.


“Stanley Street has been amazing and I’m proud of the work I have done there, but a new way has been calling, and now is the time to act.”


He’s also produced globally recognised work for BP, Auckland Council and Restaurant Brands which won Ogilvy’s first Grand Axis, as well as D&AD metal, Cannes Lions, gold Effies, and most recently, Asia Pacific Effie Indie Agency of the year.

“Stanley Street has been amazing and I’m proud of the work that I have done there, but a new way has been calling, and now is the time to act.”

Previously, Granton was the executive creative director at FCB NZ and creative director at DDB NZ where he played a crucial role in winning multple Campaign Brief Creative Agency of the Year gong. He was also instrumental in FCB’s first Campaign Brief Creative Agency of the Year title.

Stanley St MD Greg Partington confirmed Grafton’s departure, and old M+AD: “We’re working on a replacement.”

More tomorrow
Tomorrow’s M+AD will carry full details from Grafton’s presser.


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