June 20, 2021

Programmatic

In a world where nearly everyone is always online, there is no offline.

Walgreens Advertising Group Expands Into Advanced TV

Walgreens Advertising Group (WAG), the retail media network of pharmacy chain Walgreens that launched in December 2020, is expanding into over-the-top (OTT) media services, connected TV (CTV) and linear TV. Top line This means brands working with WAG will now be able to use Walgreens’ first-party data from 100 million member profiles for both TV…
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