June 20, 2021

Programmatic

In a world where nearly everyone is always online, there is no offline.

Why Acquiring First-Party Data is Not an Easy Substitute to Third-Party Cookies

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Seraj Bharwani, Chief Strategy Officer at AcuityAds. There is no shortage of advice on alternatives to third-party cookies these days. The most frequently cited advice goes something like, if you can’tContinue reading »

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