June 20, 2021


In a world where nearly everyone is always online, there is no offline.

British Broadcasters Adopt NBC Universal’s Unified Advertising Metric CFlight

British TV broadcasters ITV, Sky and Channel 4 have partnered to offer a unified advertising metric that will run across their digital viewing platforms through NBC’s campaign measurement tool Cflight. Created by Comcast-owned NBCUniversal in 2018, the measurement was a response to the growing increase of on-demand viewing that legacy metrics were proving unable to…
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