June 20, 2021

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Big Story: The End Of IP Address Targeting

IP address is a tell for several things, namely a user’s location – and it can be used to triangulate identity via fingerprinting. But soon that will no longer be the case, at least not in Apple’s ecosystem. Apple raised the privacy bar at its Worldwide Developer Conference on Monday, and IP address was inContinue reading »

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